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The market demand for traditional Chinese medicine products is huge, and the output of traditional Chinese medicines will continue to increase

Date:2020-05-07Views:0

The market demand for traditional Chinese medicine products is huge, and the output of traditional Chinese medicines will continue to increase

With the improvement of residents' consumption level and the increase of per capita medical and health consumption expenditure, people's demand for traditional Chinese medicine products has expanded. In 2018, the market scale of Chinese traditional medicine materials reached 124.6 billion yuan, an increase of 22.40% year-on-year. As the area expands, the output of medicinal materials will continue to grow.

The prospects for the Chinese herbal medicine market are promising, with hospitals and clinics as its main consumer market

Affected by the policy dividend, the traditional Chinese medicine decoction industry has developed steadily. The industry's revenue growth rate bottomed out in 2018, with revenue reaching 210.49 billion yuan, an increase of 14.2% year-on-year. Among them, general hospitals and traditional Chinese medicine hospitals are the major consumer markets for Chinese herbal medicines, with revenue accounting for 48.0%, followed by clinics with revenue accounting for 22.5%.

The contradiction between supply and demand of Chinese medicine diagnosis and treatment promotes the continuous development of Chinese medicine industry

In recent years, the volume of diagnosis and treatment of Chinese medical and health institutions in China has continued to rise steadily, reaching 1.07 billion person-times by 2018, and the demand for Chinese medicine services continues to expand. At the same time, the number of institutions providing TCM services is also on the rise. According to statistics, there were 60,696 TCM medical and health institutions in China in 2018, a year-on-year increase of 11.99%. The contradiction between supply and demand of Chinese medicine diagnosis and treatment will promote the sustainable development of the Chinese medicine industry.

The following is the report content

Comparison of classification criteria of various Chinese medicinal materials

Chinese medicinal materials refer to the original medicinal materials used in the guidance of traditional Chinese medicine for the treatment of diseases. There are 12,807 kinds of Chinese medicine resources in China, including 11,146 kinds of medicinal plants, 1581 kinds of medicinal animals, and 80 kinds of medicinal minerals. According to different standards, there are many classification methods for Chinese medicinal materials. At present, they are mainly classified according to the harvesting principle. According to the harvesting principle, Chinese medicinal materials can be divided into three categories, plants, animals and minerals. Among them, plants can be subdivided into rhizomes, fruit seeds, whole grasses and bark.

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Analysis of the development environment of Chinese herbal medicine industry: policy

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Analysis of the development environment of Chinese herbal medicine industry: economy

From 2013 to 2018, the consumption level of Chinese residents has maintained a growth level of about 8%, and the consumption level of residents in 2018 was nearly 20,000 yuan. Among them, the per capita health care consumption expenditure of Chinese residents has maintained a growth level of more than 10%. In 2018, the per capita health care consumption expenditure of residents reached about 1685 yuan. Ai Media Consulting analysts believe that domestic economic growth and the improvement of residents' consumption levels have stimulated the growth of demand for traditional Chinese medicine and medical consumption.

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Analysis of the development environment of Chinese herbal medicine industry: technology

From the perspective of previous industrial revolutions, technology is the driving force behind the development of the industry. Similarly, emerging high-tech technologies such as artificial intelligence and data mining are also promoting the digital transformation of the Chinese medicine industry, especially in inheriting the experience of Chinese medicine, improving the efficiency of Chinese medicine health management, and building an intelligent platform for Chinese medicine diagnosis. In addition, the emergence of new processes and new equipment in the production field has also promoted the rapid development of the Chinese medicine processing industry.

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Analysis of the development environment of Chinese herbal medicine industry: social needs

According to data from iiMedia Research, among the surveyed users, the proportion of people who prefer TCM treatment is 49%, which is basically the same as Western medicine. Ai Media Consulting analysts believe that with the improvement of residents 'consumption level and the enhancement of health care awareness, and the continuous improvement of Chinese medicine processing technology, patients' trust in the efficacy of Chinese medicine has deepened, and the market demand for Chinese medicine has expanded.

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Analysis of market scale and forecast data of Chinese medicinal materials

The prospects for the development of the Chinese herbal medicine market are considerable, and the market scale is growing rapidly. The data shows that the Chinese herbal medicine market in 2017 was 101.8 billion yuan, and it reached nearly 124.6 billion yuan in 2018. It is expected to reach 170.8 billion yuan in 2022 and more than 200 billion yuan in 2024, with an average annual compound growth rate of nearly 10%. Ai Media Consulting analysts believe that driven by a series of national support policies, the strategic position of Chinese herbal medicines has gradually become prominent, the Chinese herbal medicine industry continues to grow and develop, and the prospects for the expansion of the market of Chinese herbal medicines are considerable.

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Analysis on the Import and Export Trend of Chinese Traditional Medicine Commodities

Overall, in 2018, extracts and Chinese herbal medicines and slices were in a trade surplus position, especially extracts, and the development momentum was strong; while Chinese patent medicines and health products are still trying to reverse the trade deficit.

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Analysis of Import and Export of Chinese Medicinal Materials and Pieces: Comparison of Import and Export Value

The import value of Chinese medicinal materials and decoction pieces in 2018 was US $ 285 million, up 9.16% year-on-year; the export value was US $ 1.031 billion, a decrease of 9.49%. Ai Media Consulting analysts believe that the imports of Chinese herbal medicines and decoction pieces are constantly increasing, but the export is slowing down. Looking at the specific export situation, although the export volume of Chinese herbal medicines decreased by 11.25% year-on-year, the average export price increased slightly by 1.98% year-on-year. development of.

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Analysis of import and export characteristics of health products

In 2018, the annual export volume of health products decreased by 11.4%, which dragged down the export value performance. Although the export price increased by 15.64% year-on-year, the annual export volume increased by only 2.45% year-on-year, and the annual export volume was 247 million US dollars . However, the import of health care products showed explosive growth, with an import value of 445 million US dollars, a year-on-year increase of 38.09%. Indonesia, Malaysia, Peru, Australia and the United States are the top five markets for the import of health products, occupying 80% of the market share of China's health product imports. The main products imported from the above countries are bird's nest, fish oil and beeswax.

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Analysis of the scale of Chinese herbal medicine planting area in China (1)

In 2017, the planting area of Chinese medicinal materials in China increased by 3.5% over the previous year. The planting area reached 34.689 million mu (excluding forest land and wild medicinal materials), and the supply of home-grown medicinal materials continued to increase. Ai Media Consulting analysts believe that with the advancement of agricultural supply-side structural reforms, the state's support for the Chinese herbal medicine industry continues to increase, and the cultivation area of Chinese herbal medicines has increased significantly.

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Analysis on the scale of Chinese herbal medicine planting area (3)

From the geographical distribution point of view, there were only 10 provinces that took traditional Chinese medicine as a key industry before 2015. By 2016, due to the local government's active guidance for the development of traditional Chinese medicine cultivation, the number of key traditional Chinese medicine-growing provinces increased rapidly.

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Cultivation planning of the seven major medicinal materials producing areas in China

According to the "National Construction Plan for the Production of Authentic Medicinal Materials (2018-2025)", a total of seven major production areas for authentic medicinal materials are located in the country, located in Northeast, North China, East China, Central China, South China, Southwest China, and Northwest China. Focus on the cultivation of some varieties of medicinal materials.

Promoting the construction of authentic medicinal materials bases will help accelerate the development of the traditional Chinese medicine industry, promote the development of characteristic agriculture and the continued increase of farmers' income, and help implement the strategy of rural revitalization.

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Chinese medicine industry midstream segment

After planting, breeding and collection of Chinese medicinal materials, they enter the Chinese medicinal materials circulation market, and then enter the Chinese medicinal materials industry midstream market, that is, Chinese medicine processing, including Chinese medicine formula granules, Chinese medicine decoction pieces processing, Chinese patent medicine manufacturing, etc. The production of Chinese herbal medicine pieces and Chinese patent medicine is the core of the Chinese medicine industry, and the production of both will drive the development of the upstream industry.

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Characteristics and main subdivisions of Chinese herbal decoction pieces

Chinese herbal medicine decoction refers to the finished product made by special processing of "Chinese medicinal materials" under the guidance of Chinese medicine theory. Chinese medicine decoction pieces can be taken directly as a pharmaceutical formula or directly taken, or further processed into Chinese patent medicine products. There are many types of Chinese herbal medicines, which are mainly classified by four aspects: innovation, efficacy, source and toxicity.

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Data Analysis of Sales Revenue of Chinese Medicine Pieces Industry

Statistics Bureau statistics show that the growth rate of sales revenue in China's traditional Chinese medicine decoction industry bottomed out in 2016 and 2018, respectively. The main reason for the rebound in 2016 is that Chinese herbal medicines have been included in the list of basic medicines. The main reason for the rebound in 2018 is that Chinese herbal medicines are not affected by the zero bonus (up to 15%), and they are not included in the proportion of medicines 30%), the willingness of terminal hospitals to use Chinese herbal decoction pieces has increased.

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Some typical listed companies in the Chinese herbal medicine industry

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Analysis of market share data of traditional Chinese medicine granules

According to data from the National Bureau of Statistics, from 2006 to 2016, the sales volume of China's traditional Chinese medicine granules market accounted for the sales of decoction tablets increased from 1.2% to 6.0%, and there will still be an upward trend in the future. Traditional Chinese medicine granules may become a widely used product in the processing industry of traditional Chinese medicine decoction pieces.

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Data Analysis of the Production Trend of Chinese Patent Medicine

According to data from the National Bureau of Statistics, from 2000 to 2017, the output of proprietary Chinese medicines rose all the way. In January 2015, April 2012 and December 2017, the output of Chinese patent medicines peaked three times, reaching 342,400 tons, 388,000 tons, and 364,000 tons, respectively. After 2017, with the implementation of the national medical reform policy, the consumption demand of Chinese patent medicines has become more reasonable, and the output of Chinese patent medicines has begun to fall, but it is still at a relatively high output level.

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Analysis on the Trend of the Price of Traditional Chinese Medicine

In recent years, the prosperity of the post-market of the Chinese medicine industry has driven the demand for Chinese herbal medicines to rise, but the shortage of Chinese herbal medicines has led to price increases. Data show that in 2017, among the 741 Chinese medicinal materials commonly found in the Chinese circulation market, the prices of 220 varieties increased, a year-on-year decrease of 7%; the prices of 334 varieties remained the same, a year-on-year decrease of 12%; Ai Media Consulting analysts believe that the price of Chinese herbal medicines will continue to rise in the short term. This may be a business opportunity for the wholesale market of Chinese herbal medicines, but for the end consumer, it may usher in a new round of Chinese medicine price increases.

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The main classification of Chinese medical institutions

TCM medical institutions are another consumer market for Chinese medicinal materials. They are also the main consumer places for processed Chinese medicines such as Chinese herbal medicines, Chinese medicine granules, and Chinese patent medicines. Their subdivisions include hospitals, clinics, and pharmacies.

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Data analysis of diagnosis and treatment volume in medical institutions

Data show that in 2014, the number of diagnoses and treatments in Chinese medical and health institutions in China was 87.403 million, which exceeded 1 billion in 2017, and the demand for Chinese medicine services continued to expand. Ai Media Consulting analysts believe that the amount of diagnosis and treatment of TCM medical and health institutions continues to rise steadily, the national demand for TCM treatment is expanding, and the future development potential of TCM diagnosis and treatment services may be huge.

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Data analysis of Chinese medical institutions

The increase in the amount of diagnosis and treatment of traditional Chinese medicine requires the addition of corresponding supporting facilities. The data shows that in 2018, there were 60,696 medical and health institutions of Chinese medicine, an increase of 11.99% year-on-year. TCM institutions are divided into three categories: TCM hospitals, TCM clinics, and TCM clinics, of which the number of TCM clinics is the largest, about 53,000 (87%), an increase of 11.8% year-on-year; 4939 TCM hospitals (accounting for Than 8%), an increase of 8.17% year-on-year. Ai Media Consulting analysts believe that the expansion of Chinese medicine market demand and prescription outflows promote the rapid development of Chinese medicine clinics.

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Data Analysis of the Distribution of Chinese Traditional Chinese Medicine Diagnosis and Treatment

The data shows that in 2018, the number of TCM diagnosis and treatment was 1.07 billion, of which the TCM hospital had the highest diagnosis and treatment, with 630 million people, accounting for 59% of the TCM diagnosis and treatment. Ai Media Consulting analysts believe that although the number of Chinese medicine hospitals accounts for only 8%, due to the advantages of hospital diagnosis and treatment technology and professionalism of medical staff, patients will prefer to choose Chinese medicine hospitals for treatment.

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Industry development challenge analysis one: pharmaceutical reform

China's medical reform continues to advance to a deeper level. The focus of medical reform has shifted from the supply side to the demand side. The leading role of the medical insurance department in medical reform has become more prominent. A series of policies such as the implementation of national 4 + 7 volume procurement, the upgrade of resistance, the key monitoring of the release of the rational drug list, the deepening of the reform of the medical insurance payment method, the fight against fraud and insurance, and the reorganization of the health care product market have all affected the current and future Chinese medicine industry. China ’s development has far-reaching effects, and the Chinese medicine industry is still under pressure to slow down its growth.

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Industry development challenge analysis 4: Chinese medicine R & D and innovation capabilities

According to the annual review report of NMPA (formerly CFDA), the number of NDA (new drug production and registration applications) approved by the State Drug Administration is very small. Only 1 new drug was approved in 2017, while 113 chemical drugs. In 2018, the CFDA also approved only two new Chinese medicines, namely Guanhuangmu Granules and Jinrong Granules. Ai media consulting analysts believe that traditional Chinese medicine raw materials often come from natural animals and plants, the ingredients are complex, and the principle of drug action is not clear. The process of developing new drugs is difficult to standardize like chemical drugs, resulting in insufficient research and innovation in traditional Chinese medicine.

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Industry Development Challenge Analysis 5: Negative public opinion

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2019 China Traditional Chinese Medicine Industry Development Trend Analysis (2)

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2019 China Traditional Chinese Medicine Industry Development Trend Analysis (5)

Traditional Chinese medicine has spread to 183 countries and regions in the world, becoming one of the most representative "Chinese elements". According to statistics from the World Health Organization, currently 103 member states have approved the use of acupuncture, 29 of which have established laws and regulations on traditional medicine, and 18 have included acupuncture in the medical insurance system. Ai Media Consulting analysts believe that with the strengthening of international recognition of Chinese medicine and the introduction of China's "Belt and Road Development Plan for Chinese Medicine (2016-2020)" and other policies to encourage Chinese medicine culture to "go out", Chinese medicine import and export trade There will be a good opportunity for development.

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2019 China Traditional Chinese Medicine Industry Development Trend Analysis (6)

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2019 China Traditional Chinese Medicine Industry Development Trend Analysis (7)

The upstream, middle and downstream of the Chinese traditional medicine industry chain is constantly improving. On the downstream side, pharmaceutical companies, pharmacies, etc. have expanded online sales channels and expanded sales coverage; in the midstream, Chinese medicine processing products are developing in the direction of deep processing and refinement to increase the added value of products; while on the upstream side, medicinal materials breeding and planting models Changes, technical services and other factors are crucial to the cultivation of Chinese herbal medicines.

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